Nadav Druker

Fractional Head of Growth for D2C & self-serve SaaS.

For founders and CMOs at D2C brands and self-serve SaaS companies with a growth problem. I turn your ad spend into revenue. No slide deck, no fluff.

Operator, not advisor. 10+ years, $80M+ career P&L across US, UK, DACH, Nordics, AU & CA.

D2C B2C Telehealth Self-serve SaaS
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Nadav Druker
$80M+Career P&L managed across growth roles
600%Increase in spend. Profitability held. (Apomeds)
40%YoY revenue growth at Tailor Brands
Growth I've run MDacne MDhair Nuvane Apomeds Tailor Brands Moonshot
How I work

Data

One source of truth per number.

Creative

Steal the mechanic from proven winners, rebuild it on what your product can claim.

Economics

Net revenue and payback, not cost per order.

Experiments

Every move logged with a check date, then scored.

AI

A feedback loop that learns from every test — creative, targeting, offers — and feeds the pattern straight back into the next move.

CRO

Landing pages and funnels tested against revenue, not clicks.

Read The Growth System →
Three ways to work

Pick your depth, or hand me the number.

On demand · scoped to the problem

Strategy Consulting

Priced to scope

Already running your own team? Bring me the one thing capping your growth — creative, CRO, or a second opinion on the upside.

  • Scoped to one problem, not a retainer
  • Creative, CRO, or a growth second opinion
  • In and out — no ownership of the accounts
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Most popular One-time · 3–4 weeks

Growth Plan

$5,000 fixed

Leave in 3–4 weeks with a ranked plan to grow past where you're stuck.

  • The real revenue picture — no blind spots
  • Account overview — Meta, Google and what's next
  • Sharp personas and the objections that kill them
  • Funnel and landing pages mapped, not just diagnosed
  • Hard targets and a 90-day roadmap to get there
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Monthly · 2 days a week

Fractional Head of Growth

$8,000–$15,000 / month

I own your revenue. Build the engine, implement channels, install tracking and automation, report straight to the CEO. 90-day ramp to measurable results.

  • Full ownership of paid, lifecycle and analytics
  • Weekly reporting and board-ready numbers
  • Month-to-month, 7 days' notice
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From my posts

Thinking in public.

Your attribution model doesn't measure reality. It creates it. Attribution · May 2026 We stopped selling convenience and started selling certainty. Rx online in Germany · Feb 2026 Investigation is part of the job. It's not the job. When the numbers drop · Jul 2026
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FAQ

Before you book.

Who is Nadav Druker?

A fractional Head of Growth. He runs growth for revenue-stage D2C brands and self-serve SaaS that grow through paid acquisition, with 10+ years in growth and $80M+ career P&L managed.

What is a fractional Head of Growth?

A senior operator who owns a company's paid acquisition and growth numbers part-time, usually two days a week, instead of a full-time hire. They run paid, lifecycle and analytics as one system and answer for the result — which is what separates the role from an advisor or an agency.

What kinds of companies do you work with?

I work with revenue-stage D2C brands (telehealth and consumer brands) and self-serve SaaS, from early stage to scale, as long as paid acquisition is a real growth lever and there's spend worth owning.

How much does it cost?

Strategy Consulting is scoped to the problem and quoted per engagement. Growth Plan is a fixed $5,000 over 3–4 weeks. The fractional Head of Growth role is $8,000–$15,000 per month. Media and freelancers are billed separately, at cost.

Is there a lock-in?

No. Growth Plan is a one-off fee, 50% at kickoff and 50% on delivery. The fractional Head of Growth role is billed monthly in advance and either side can end it with 7 days' notice.

Hand me the number.

Consulting scoped on request · Growth Plan $5,000 · Fractional $8–15K/mo. Book a call — you leave knowing where the engine leaks, whether or not we work together.

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